Overview

Designed and launched StuGo, a ride-sharing app for college students, winning SEEDS 2023 Best Problem Solution and trusted by 90% of testers.

Designed and launched StuGo, a ride-sharing app for college students, winning SEEDS 2023 Best Problem Solution and trusted by 90% of testers.

Designed and launched StuGo, a ride-sharing app for college students, winning SEEDS 2023 Best Problem Solution and trusted by 90% of testers.

Role

Founding Product Designer

Role

Founding Product Designer

Role

Founding Product Designer

Timeline

May 2023 - August 2023

Timeline

May 2023 - August 2023

Timeline

May 2023 - August 2023

Collaboration

2 Frontend Developers 2 Backend Developers

Collaboration

2 Frontend Developers 2 Backend Developers

Collaboration

2 Frontend Developers 2 Backend Developers

Tools

Figma Notion

Tools

Figma Notion

Tools

Figma Notion

Context

Overview of the Dandilyonn SEEDs Program

Overview of the Dandilyonn SEEDs Program

Overview of the Dandilyonn SEEDs Program

Overview of the Dandilyonn SEEDs Program

What is it

A three-month summer program empowering female college students to develop impactful projects and showcase their work in a culminating hack challenge.

Who are behind the program

Our judges and mentors are Designers and Engineers from Amazon and Adobe.

How many participants

40+ participants
10 teams

What Sparked This Idea

Fragmented Travel Info Leaves International and Out-of-State Students Stranded

Fragmented Travel Info Leaves International and Out-of-State Students Stranded

Fragmented Travel Info Leaves International and Out-of-State Students Stranded

Fragmented Travel Info Leaves International and Out-of-State Students Stranded

Research

Research Reveals: International and Out-of-State Students Struggle with Disorientation and Lack of Centralized Travel Resources

Research Reveals: International and Out-of-State Students Struggle with Disorientation and Lack of Centralized Travel Resources

Research Reveals: International and Out-of-State Students Struggle with Disorientation and Lack of Centralized Travel Resources

Research Reveals: International and Out-of-State Students Struggle with Disorientation and Lack of Centralized Travel Resources

8+ Interviews

8+ Interviews

8+ Interviews

20+ Surveys

20+ Surveys

20+ Surveys

Students express difficulty in finding centralized travel information, leading to anxiety and uncertainty

Students express difficulty in finding centralized travel information, leading to anxiety and uncertainty

International students and out-of-state students face disorientation in connecting with peers and find travel communities

International students and out-of-state students face disorientation in connecting with traveling communities

Market Research Uncovers Untapped Niche: A Ride-Sharing Community Exclusively for College Students

Market Research Uncovers Untapped Niche: A Ride-Sharing Community Exclusively for College Students

Market Research Uncovers Untapped Niche: A Ride-Sharing Community Exclusively for College Students

Market Research Uncovers Untapped Niche: A Ride-Sharing Community Exclusively for College Students

After conducting an extensive competitive analysis with multiple travel applications, it's clear that StuGo is entering a niche market with no direct competitors in the realm of building a ride-sharing community tailored for college students

After conducting an extensive competitive analysis with multiple travel applications, it's clear that StuGo is entering a niche market with no direct competitors in the realm of building a ride-sharing community tailored for college students

Problems

College students struggle with independent travel, especially international and out-of-state students, because of

College students struggle with independent travel, especially international and out-of-state students, because of

College students struggle with independent travel, especially international and out-of-state students, because of

College students struggle with independent travel, especially international and out-of-state students, because of

Lack of school and community support and connection

Lack of school and community support and connection

Lack of reliable, centralized and consistent information resources from peers

Lack of reliable, centralized and consistent information resources from peers

Unfamiliarity with local transportation networks and routes

Unfamiliarity with local transportation networks and routes

Solutions

Lack of school and community support and connection

Verified Student Network

Verified Student Network

Verified Student Network

Verified Student Network

Onboarding & Community Page

Users can only join with a verified school email, ensuring they connect with real students from their campus. This fosters a sense of community and trust when arranging rides.

Lack of reliable, centralized, and consistent information from peers

Centralized Ride & Travel Hub

Centralized Ride & Travel Hub

Centralized Ride & Travel Hub

Centralized Ride & Travel Hub

Ride Requests & Ride Offers

A single platform combining ride offers, requests, and campus travel tips, replacing the scattered information currently found on Facebook, Reddit, Discord, etc.

Unfamiliarity with local transportation networks and routes

Route Suggestions & Cost Estimates

Route Suggestions & Cost Estimates

Route Suggestions & Cost Estimates

Route Suggestions & Cost Estimates

Ride Detail & Local Community Exploration

The app shows optimized routes, estimated travel times, and costs (public transit, rideshare, carpool) so new students can make informed travel choices quickly.

Iteration

Onboarding: Building Trust and a Verified Community to Ensure Safe, Seamless User Experiences

Onboarding: Building Trust and a Verified Community to Ensure Safe, Seamless User Experiences

Onboarding: Building Trust and a Verified Community to Ensure Safe, Seamless User Experiences

Onboarding: Building Trust and a Verified Community to Ensure Safe, Seamless User Experiences

13 Screens

How might we build collaborative and informative traveling communities for college students?

72+ seconds to complete

How might we build collaborative and informative traveling communities for college students?

Users are frustrated 

How might we build collaborative and informative traveling communities for college students?

Keep users engaged in a short and effective onboarding

How might we build collaborative and informative traveling communities for college students?

13 Screens

How might we build collaborative and informative traveling communities for college students?

7 Screens

How might we build collaborative and informative traveling communities for college students?

>72s

How might we build collaborative and informative traveling communities for college students?

~25s

How might we build collaborative and informative traveling communities for college students?

Increase Users’ satisfaction up to 95%

How might we build collaborative and informative traveling communities for college students?

Iteration

Community Page: Creating a Centralized Hub for College Students to Connect and Share Travel Experiences

Community Page: Creating a Centralized Hub for College Students to Connect and Share Travel Experiences

Community Page: Creating a Centralized Hub for College Students to Connect and Share Travel Experiences

Community Page: Creating a Centralized Hub for College Students to Connect and Share Travel Experiences

Option 1

Vertical Layout Consistency: Improved Information Mapping but Navigation Challenges

Vertical Layout Consistency: Improved Information Mapping but Navigation Challenges

Vertical Layout Consistency: Improved Information Mapping but Navigation Challenges

Option 2

Vertical Layout Consistency: Improved Information Mapping but Navigation Challenges

Condensed Horizontal Layout: Enhancing Exploration but Straining User Navigation

Condensed Horizontal Layout: Enhancing Exploration but Straining User Navigation

Option 3

Vertical Layout Consistency: Improved Information Mapping but Navigation Challenges

Efficient Exploration Interface: Balancing Recommendations and User Groups

Efficient Exploration Interface: Balancing Recommendations and User Groups

Option 4

Vertical Layout Consistency: Improved Information Mapping but Navigation Challenges

Direct City Exploration: Broadening Search, but Navigational Challenges

Direct City Exploration: Broadening Search, but Navigational Challenges

I decided to go with Option 3:


It provides more space for Your group, allows users to see the full list by scrolling down without an extra click, which is simpler and more intuitive.


The recommended groups take less space but staying on top allows it to capture the users’ attention but not too overwhelming.

Vertical Layout Consistency: Improved Information Mapping but Navigation Challenges

Iteration

Explore Page: Centralizing Affordable Ride-Sharing for Effortless Student Travel

Explore Page: Centralizing Affordable Ride-Sharing for Effortless Student Travel

Explore Page: Centralizing Affordable Ride-Sharing for Effortless Student Travel

Explore Page: Centralizing Affordable Ride-Sharing for Effortless Student Travel

Final Iterations

How might we build collaborative and informative traveling communities for college students?

Outcomes

High User Satisfaction and Recognition for Our Solution

High User Satisfaction and Recognition for Our Solution

High User Satisfaction and Recognition for Our Solution

95% Users happy with the feature of the app and would love to install it when it’s finished

95% Users happy with the feature of the app and would love to install it when it’s finished

90% international and out-of-state students agreed that using the app for their travel planning would effectively address their challenges

90% international and out-of-state students agreed that using the app for their travel planning would effectively address their challenges

Received the "Best Problem Solution" award during the Final Presentation, recognizing our innovative approach and effective solutions

Received the "Best Problem Solution" award during the Final Presentation, recognizing our innovative approach and effective solutions

Reflections

Grew into a collaborative, feedback-driven designer with empathy and purpose

Grew into a collaborative, feedback-driven designer with empathy and purpose

Grew into a collaborative, feedback-driven designer with empathy and purpose

— Never be afraid to take the initiative

Stepping into a group of strangers from various universities, I took the initiative to prepare a comprehensive Meeting Agenda, set up a working timeline, and establish collaborative tools like Figma, Notion, and Drive. This proactive approach fostered a comfortable, efficient environment where everyone felt encouraged to speak up and collaborate. By setting a tone of commitment, the team quickly developed camaraderie and enthusiasm, resulting in open discussions and a productive, harmonious dynamic.

— Test test test!!!

User testing became a pivotal part of my design process, where each iteration and usability test uncovered valuable insights. The joy of learning directly from users was incredibly rewarding, fostering a deeper understanding and empathy for their needs. This journey not only refined my designs but also inspired me to continually improve.

— The goal isn’t to impress others, it’s to solve a problem efficiently and collaboratively

I used to prioritize aesthetics over functionality, often creating beautiful but less effective designs. In this project, I shifted focus, starting with low and medium-fidelity designs, which improved problem-solving. Google Material Design played a key role, providing components that streamlined my design thinking and enhanced user testing.

Let’s connect over coffee—because great conversations deserve more than just Slack messages

© Welcome to Uyen's portfolio. All rights reserved. 2025

Let’s connect over coffee—because great conversations deserve more than just Slack messages

© Welcome to Uyen's portfolio. All rights reserved. 2025

Let’s connect over coffee—because great conversations deserve more than just Slack messages

© Welcome to Uyen's portfolio. All rights reserved. 2025

Let’s connect over coffee—because great conversations deserve more than just Slack messages

© Welcome to Uyen's portfolio. All rights reserved. 2025